Buyer’s Guide to Marketing Automation
Because it seeks to serve as the central repository for marketing and sales data, a marketing automation tool can be a particularly complex piece of software. Therefore, the selection process can be difficult as well. This guide examines the marketing automation industry and profiles leaders in specific market segments to supply you with a clear picture of which products are best for what application.
Gain exclusive knowledge on :
- Best practices for using this technology
- Guidelines from industry experts
- How to overcome common challenges
- Insight for increasing your ROI