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2026 Gracenote Sports Report

Sports content remains one of television’s strongest drivers of audience engagement. But as live games spread across CTV, streaming services, FAST channels and traditional TV, fans are finding it increasingly difficult to know where and how to watch.

Broader distribution gives viewers access to more sports than ever before, but fragmented broadcasting rights have created a maze of apps, platforms and networks. This added friction can cause fans to miss live events, spend more time searching or turn to highlights instead of full games.


26% of sports fans say they frequently can’t find which channel or service a specific game is on
– 2026 Gracenote global sports fan survey


Centralized sports hubs can help platforms address this growing discovery challenge. By bringing upcoming games, localized viewing information, direct streaming links, live updates and related content directly to the home screen, publishers and platforms can make sports easier to find while strengthening viewer engagement, retention and loyalty..

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