What Is ROT, Why It's Not Hot, and Why It Costs a Lot
Most organizations aren't running out of storage. They're running out of storage that justifies the cost.
Redundant, obsolete, and trivial data (ROT) accumulates in every file share, home directory, and NAS volume, often sitting on the fastest, most expensive tier you own. It gets indexed, snapshotted, replicated, and backed up at the same service level as the production data your business runs on.
The result is longer job times, less usable capacity, and storage forecasts driven by data the business no longer actively uses.
Watch to see how Veeam Data Platform v13.1 and Veeam Data Cloud Vault Archive help move cold NAS data, including ROT, directly into secure cloud archive storage, with no staging on performance storage or separate archive product to manage.
Watch this webinar and learn:
- What ROT is, why it accumulates, and how to recognize it in your environment
- The three costs of holding cold data on performance storage: Performance overhead, lower usable capacity, and stressed budgets
- Why ROT is the headline and cold data is the category, and how that distinction changes your tiering strategy
- What Veeam Vault Archive delivers: Immutability by default, AES 256-bit encryption, logical air-gapping, data-residency control, and archive-class economics at one predictable price
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