Why Some Data Initiatives Stall Before They Deliver Value

Financial institutions already hold much of the information they need to improve growth, operational efficiency, and the consumer experience.

Transactions live in core systems. Consumer behavior sits in digital banking. Lending information sits in the loan origination system.

The problem? Most of it sits out of reach from the people who need it and that’s why most data initiatives stall.

American Heritage Credit Union faced this exact challenge. Member data was fragmented across disparate systems, every report request funneled through an overextended IT team, and staff relied on manual, outdated processes.

Once American Heritage centralized and activated its data with Kinective and put it in the hands of frontline teams, the credit union surpassed $1 billion in growth in just 18 months, including:

• 25% increase in household cross-sell
• 29% increase in new indirect approved loans
• 200% increase in loans and deposits from Select Employee Groups

Executive Summary Data only creates real value when it informs a decision, triggers an action, or improves a key business outcome.

Data that’s not accessible, let alone actionable, rarely helps anyone and it’s a major reason so many data initiatives lose momentum