EXECUTIVE SUMMARY

Data mining has been a hot topic for years, but most analysts tend to focus on the manipulation of data as an object—i.e. how businesses can keep their data updated, view it in real time, or organize their data. And yet, 85 percent of Fortune 500 companies will fail to exploit big data for competitive advantage over the course of 2015. This whitepaper will position big data in the context of business intelligence (BI), with specific interest in using BI to
reduce customer attrition, or “churn.”