EXECUTIVE SUMMARY In the age of “Big Data,” an increasingly common question is whether there’s any benefit to small data, especially for companies without massive IT infrastructures. The answer is absolutely. Data doesn’t have to be massive to provide value to businesses. This white paper will examine what exactly small data is, as well as… Read more »
EXECUTIVE SUMMARY A “millennial,” loosely defined, is a person born between 1980 and 2000, although opinions vary on the exact range. Recent census data shows there are over 80 million millennials in the United States, and those of age are entering the workforce in droves. Millennials will comprise about 75 percent of the entire workforce… Read more »
EXECUTIVE SUMMARY Because it seeks to serve as the central repository for marketing and sales data, a marketing automation tool can be a particularly complex piece of software. Therefore, the selection process can be difficult as well. This guide examines the marketing automation industry and profiles leaders in specific market segments to supply you with… Read more »
EXECUTIVE SUMMARY Data mining has been a hot topic for years, but most analysts tend to focus on the manipulation of data as an object—i.e. how businesses can keep their data updated, view it in real time, or organize their data. And yet, 85 percent of Fortune 500 companies will fail to exploit big data… Read more »
EXECUTIVE SUMMARY Sales competitions have been a staple of sales team motivation for decades. With the advent of CRMs and computer tracking programs, managers gained the ability to track and tie rewards to a whole range of actions. These metrics include the amount of time it takes a salesperson to follow up with a new… Read more »
EXECUTIVE SUMMARY Maybe you’ve heard the news about gamification—how it’s spreading like wildfire among thought leaders and developers, how it turns the mundane into the engaging, or how it’s reshaping many aspects of the way people do business in the twenty-first century. Prominent companies such as Nike, T-Mobile, MLB, Ford, and eBay have already launched… Read more »
Executive Summary The business intelligence (BI) software market is unique. Unlike other IT verticals that are user-oriented, business intelligence is focused on a broader picture—that is, the tomes of data about customers, sales, and operational workflows that are being created and archived every day. BI software often requires specialized technical training to operate, and its… Read more »
EXECUTIVE SUMMARY Business IT infrastructure used to be a tangible environment, consisting of hardwired desktop computers, server racks, and bundles of wires snaked throughout the office. But innovations in cloud, mobile, and technology have made the workplace increasingly virtual. Almost every business has been quick to adopt wireless technology, but not as many have the… Read more »
EXECUTIVE SUMMARY Information Technology’s role in the workplace is changing. Today’s employees are increasingly tech independent. They bring their own mobile devices and laptops to work and favor cloud-based apps over legacy systems that rely on storage and onpremise servers. As a result, more and more products designed with the consumer in mind – not… Read more »
In this exclusive CTO Advice white paper, it provides IT executives with an overview of BYOD security concerns and privacy issues, as well as tips for developing a BYOD strategy that mitigates those risks while giving employees freedom of choice.
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