Buyer’s Guide to Marketing Automation


Buyer’s Guide to Marketing Automation

EXECUTIVE SUMMARY Because it seeks to serve as the central repository for marketing and sales data, a marketing automation tool can be a particularly complex piece of software. Therefore, the selection process can be difficult as well. This guide examines the marketing automation industry and profiles leaders in specific market segments to supply you with… Read more »

Business Intelligence & Preventing Customer Churn

EXECUTIVE SUMMARY Data mining has been a hot topic for years, but most analysts tend to focus on the manipulation of data as an object—i.e. how businesses can keep their data updated, view it in real time, or organize their data. And yet, 85 percent of Fortune 500 companies will fail to exploit big data… Read more »

System Comparison Guide Gamification Apps for Salesforce

EXECUTIVE SUMMARY Maybe you’ve heard the news about gamification—how it’s spreading like wildfire among thought leaders and developers, how it turns the mundane into the engaging, or how it’s reshaping many aspects of the way people do business in the twenty-first century. Prominent companies such as Nike, T-Mobile, MLB, Ford, and eBay have already launched… Read more »

The Future of Business Intelligence Software

Executive Summary The business intelligence (BI) software market is unique. Unlike other IT verticals that are user-oriented, business intelligence is focused on a broader picture—that is, the tomes of data about customers, sales, and operational workflows that are being created and archived every day. BI software often requires specialized technical training to operate, and its… Read more »

What IT Should Be Doing But Isn’t

EXECUTIVE SUMMARY Information Technology’s role in the workplace is changing. Today’s employees are increasingly tech independent. They bring their own mobile devices and laptops to work and favor cloud-based apps over legacy systems that rely on  storage and onpremise servers. As a result, more and more products designed with the consumer in mind – not… Read more »

5 Biggest BYOD Risks

In this exclusive CTO Advice white paper, it provides IT executives with an overview of BYOD security concerns and privacy issues, as well as tips for developing a BYOD strategy that mitigates those risks while giving employees freedom of choice.

Security in the Public Cloud

Moving data to a public cloud essentially places it in a multi-tenant model, where clients share both cloud resources as well as security risks. Cloud services providers often have formidable security measures in place, but it remains imperative that cloud users perform their due diligence and consider how they can strengthen their security measures.

Kubernetes vs. OpenShift — What’s the Difference?

Given the unprecedented growth of the container ecosystem in the past few years, it’s inevitable that there is confusion in the marketplace. In particular, there are questions about the difference between Kubernetes and the Red Hat OpenShift platform. This white paper covers key topics including: What are the differences in core technologies and feature sets… Read more »